Activities

Under the aegis of “helpyourbody” - a nationwide programme, we intend bridging the existing health divide by adopting a 3 pronged approach to roll out this initiative –

Awareness, Action and Sustain

Awareness: Together let’s map awareness about chronic diseases

• Risk assessment & analysis of the Indian health perspective by key endorsers
• Patient Education literature with key measures
• Channels to take the crusade across 20 cities in India.
  • Mass Media
  • Website
  • Key Opinion Leaders (KOLs)
  • Patient Education Programs

Action: Detection is the key to diagnose people at high risk

• Camps to reach out to people
• Crusader doctors to detect at least 10 high risk patients in a month for further follow-up
• Educating through small steps for a healthy lifestyle
• Better Disease Management through:
  • Special consultation & tests by specialists
  • Detection camps conducted at Piramal Diagnostics

Sustain: Caring to reach out for better disease management

• Building communities across the nation with doctors, hospitals, retailers and chemists
• Conducting periodic local activities/events and camps
• Involving local NGOs to partner the same